Valuing diversity, promoting initiative. This is the spirit that Argus pursues in its business objectives. «The values that guide our company have an impact also on our employees and those who collaborates with us – says Giorgio Koursaris General Manager of Argus Security – Our goal is to protect people from fires, every second of every day, and to do so you need to look beyond, be innovative and have a strong sense of responsibility. This is the winning spirit of Argus that promotes change, challenges conventions and opens up to new opportunities».
Hence the choice to find sport testimonials for our Hyfire brand, reflecting the values of the company: «Those who practice sports test themselves and other players every day – continues Koursaris – Sport and competition require initiative, collaboration and team spirit, characteristics we also look for in our company. Employee collaboration is essential to grow and be competitive in the market». The values that guide Argus are therefore also visible in marketing strategies: «Sport, as well as companies, is a world that requires to reach new goals over time and it’s characterised by the collaboration between the various team members – explains Diana Cristin Marketing Communications Manager of Argus – The teamwork promotes synergical effort that translates into cooperation and respect. Argus wants to promote a culture of commitment and dedication as well as spirit of winning and entrepreneurial spirit. Ethics, transparency and integrity are the driving forces of the company. Argus always tries to be inclusive and looks at the world with a different point of view that opens the mind and breaks down conventions».
Three athletes perfectly embody the spirit of the company and the values of Argus.
They are: Massimo Lanza driver and champion of the Legend Trophy of the Nascar Whelen Euro Series 2021, Alexis Charrier and Sabina Rapelli athletes and champions ranked on the podium at the 2021 swimrun World Championship. Hyfire brand represents innovation both in technologies and choices. Koursaris explains: «With these sponsorships we want to talk about innovation through the stories of those who, in their sports, achieved important goals with commitment and a look to the future»
Cristin concludes: «They are three fierce and persevering athletes who made courageous choices with passion and integrity. An example that, as Argus, we want to convey by encouraging and rewarding those who, even in the company, assume their responsibilities, demonstrate a entrepreneurial spirit and make a difference».